Management House, 14, Institutional Area, Lodhi Road, New Delhi

Communication of Engagement (COE)

Period Covered by this Communication of Engagement

From: 2014				To: 2015

All India Management Association (AIMA) is an as apex body of the management profession which was created with active support of the Government of India and Industry in 1957. The association is registered under the Societies Registration Act XXI 1860 as a non-profit organization (Certification of Registration is attached as Annexure I). Over the last five decades, AIMA has contributed immensely to the enhancement of management capability in the country. AIMA has a broad base of 66 Local Management Associations including two cooperating LMAs abroad, with a membership crossing 30,000 in number. AIMA is a non-lobbying organization, working closely with Industry, Government, Academia and students to further the cause of the management profession in India.
Under its ageis AIMA takes numbers of initiatives in the area of Education, Skill Development Training, Workshops, development of underprivileged students and other related areas to strengthen the country’s management resource pool.

Projects Undertaken by AIMA

AIMA in Skill Development & Training:

AIMA offers a number of training and skills development programme through its specialized pool of resources, not only high level capacity building and training programs to PSU’s, government organizations and big corporate houses, AIMA also offers training to the weaker section of the society through Government funded projects. From last 5 years AIMA is actively involved and has made sincere efforts to provide the Skill development Training to the weaker section of the society to ensure their growth and self-sustenance in the society.

Skill Training Assessment and Reward (STAR) Scheme: In order to fulfill the country’s need of

skilled manpower, Government of India had announced the Skill Training Assessment and Reward (STAR) scheme in the year of 2014.

Being the apex national body working for the development of the management area, AIMA also actively participated in this scheme under IT-ITeS Sector Skill Council NASCCOM.

Under this project, AIMA has developed the course aligned with the NOS and qualification framework for Customer Relationship Management Executives and offered training program to the candidates across the country through its Skill Centres.

Around 1000 candidates including school drop-outs were trained under this project mostly covering the states like Delhi, Uttar Pradesh, Uttarakhand, Gujarat and Rajasthan. The training was delivered through face to face classes and hands-on training modules. The candidates coming from different background and section of the society were trained in a scientific way of training aligned with the NOS and Qualification framework developed by SSC.

In the Performance Analysis done by SSC, AIMA was ranked No. 7 in the 100’s of Training Partner with a pass percentage of 71% which is self-explanatory about training delivery standards being followed by AIMA.

Pradhan Mantri Kaushal Vikas Yojana (PMKVY):

To further support the Prime Minister’s vision of “Skilled India” AIMA is participating in the Pradhan Mantri Kaushal Vikas Yojna  launched in July 2015.

AIMA , through this scheme offering best in class skill training through its Skill Centre present all across the country. Retail and IT and ITeS Sectors has been chosen to impart high class training to the growing buds of the nation. The focus will remain on the underprivileged and weaker section of the society.

Training under CSR:

Corporate Social Responsibility is the continuous and constant practice of serving the community selflessly and giving back to the society. Growth of a Company not only depends upon the efforts made by Directors, management and employees but also upon the environment under which it carries out its commercial activities. It is the moral duty of a organization to contribute something for the development of the underprivileged section of society. Sustainable development and development for all are the two mantras of effective Corporate Social Responsibility.

Being a responsible stakeholder of the nation, companies are required to align their CSR activities along with the development agenda of the country. Areas like Health, Education, and training are the areas where the companies should contribute focused efforts.

As today there is an acute shortage of skilled youth in the country, the governments is also focusing upon the Skill arena and try to bridge the Skill Gap by taking initiative to make India as “Skilled India”. The Honorable Prime Minister of India has also emphasized upon the three major aspects of country’s growth and development which are, Make in India, Digital India and Skilled India. The objective is to impart skill based training to the youth and develop skilled manpower for the country.

AIMA has conducted an outcome based training program on the “Basic IT Skills” under the theme “Employability Skill Development” for the candidates of underprivileged and weaker section of the society in Delhi and NCR Region. The above mentioned program was delivered using the “Skill Centers” of AIMA. The main objectives of the training were:

•	To provide skill based training to the candidates of underprivileged section of the society 

•	To focus upon the outcome based learning 

•	To enhance the possibilities of employability for the trainees. 

•	To give hands-on experience to the trainees on basic IT Skills 

•	To make the trainees proficient in Basic IT tools. 

•	To provide vocational counseling 

Initially, in the first phase AIMA conducted the training program for around 125 candidates mainly from underprivileged and weaker section of the society.  The training was well received and the candidates enjoyed new things and tools.